HouseLens Joins Matterport’s Syndication Feed to Realtor.com®

By April 13, 2017 News 2 Comments
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Did you know your HouseLens 3D models can now syndicate directly to the realtor.com® app? They’ll appear right in the detail listing page, and with a special icon in search results. This means more eyes on your 3D model and on your listing!

Read on for the full press release, and visit our 3D product page for more information about HouseLens 3D services for your next listing!

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HouseLens Inc., the nation’s largest provider of visual marketing services for real estate, has joined Matterport’s syndication feed to realtor.com®.

“As one of Matterport’s largest nationwide service partners for the real estate industry, we’re excited to offer this early syndication access to our 3D customers,” says HouseLens CEO and Founder Andrew Crefeld. “This agreement gives agents who use 3D technology a strong competitive advantage in the battle to sell listings quickly and for top dollar.”

The new syndication agreement with realtor.com® allows HouseLens customers to automatically feed Matterport 3D models to their associated for-sale and for-rent listings on the realtor.com® app, which has the most comprehensive for-sale inventory among national competing apps. Syndication to the desktop realtor.com® site will begin later this spring.

3D models from the syndication feed are embedded on the main listing detail page, making the 3D experience highly visible and easy to access. Listings with 3D models also display a distinctive icon in search results, which helps drive  more traffic to those properties.

“The combination of realtor.com®’s inventory with Matterport’s immersive user experience gives shoppers the opportunity to visit a tremendous volume of rentals and for-sale properties, from one location, and get the full experience of being inside. It is the most efficient way to search for a new home,” says Matterport CEO Bill Brown.

According to recent research from realtor.com®, buyers rank 3D virtual home tours as one of the most desired tools for conducting a home search online.

“HouseLens is a one-stop shop for visual marketing services, including photos, video, and 3D models, so agents can come to one source and get everything they need to satisfy buyers’ demand for quality visual content,” says HouseLens’ Crefeld. “The syndication to realtor.com® is a new and exciting way for our 3D customers to reach the maximum number of buyers with maximum convenience and affordability.”

2 Comments

  • Brent Sweet says:

    The association with Realtor.com is great but how do we set it up?

    • Kathryn Royster says:

      That’s the beauty of it, Brent: it’s automatic! If you post your listings on Realtor.com, any 3D shoots done by HouseLens (or other Matterport syndication partners) will automatically show up with your listings on the Realtor.com app.

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