HouseLens Inc., the nation’s largest provider of visual marketing services for real estate, has partnered with Zillow to embed HouseLens professional walkthrough videos on the portal’s home detail listing pages.
“Countless studies have shown that video attracts more eyes to a listing, increases time spent viewing the listing and generates better-quality leads for agents,” says HouseLens CEO & Founder Andrew Crefeld. “Now our customers can harness that power for any listing they post on Zillow.”
HouseLens professional walkthrough videos will appear as embedded media on the listing detail page, in a prominently featured video content block. The upload will happen automatically at no additional charge to the agent, so HouseLens customers will get both maximum convenience and value.
“Every time a user has to navigate to a new page to find the information they want, there is a higher risk they’ll leave the site. Now, instead of having to follow a link to access a ‘virtual tour,’ home buyers will instead stay on the listing detail page to watch professional video. This creates a stickier, more engaging experience for buyers,” Crefeld says.
HouseLens will also begin offering Zillow video walkthroughs as a $25 add-on for any shoot that does not include professional video. The walkthroughs are produced using Zillow’s mobile app and will be uploaded to the listing’s video content block.
“This partnership gives HouseLens customers an easy way to get their video walkthroughs in front of the massive audience Zillow commands,” Crefeld says. “We are excited to partner with Zillow in their industry-leading innovation that integrates rich media with their listings.”
Video has been proven to revolutionize your marketing efforts and drive conversions for your listings. Learn how HouseLens is continuing to make your life easier with video!