Social media is a crucial tool for marketing both your listings and your personal brand – but it comes with its own set of challenges. Aside from...
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Instagram marketing has become a key brand-builder for savvy real estate agents. The platform’s focus on visual content makes it ideal for real estate marketing...
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Are your marketing mistakes driving clients away? Marketing should attract clients, but there are plenty of ways your marketing may alienate buyers and sellers instead....
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Social media is a crucial tool for effectively and affordably marketing your listings - but it comes with its own set of challenges. Aside from...
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On January 11, Facebook CEO Mark Zuckerberg dropped a small bomb on business users of the platform: effective immediately, Facebook would strongly prioritize newsfeed posts...
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Earlier this month, HouseLens made our annual pilgrimage to Inman Connect San Francisco. Here's a recap from marketing director Kathryn Royster. (This post originally appeared on...
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Buzz about real estate video marketing is everywhere. Almost every marketing-oriented session at Inman Connect New York mentioned it. And there’s a good reason for...
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What is Guerrilla Marketing? Just over 200 years ago, Napoleon’s troops marched into Spain – and a new word was born. Spaniards and Britons began...
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If you've been following our series on Facebook video, you've learned that it's an effective (and easy-to-use) tool for growing your real estate business. Now...
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It's one of our longest-standing customer requests: lead capture for HouseLens videos. And now it's happening! Beginning this month, HouseLens customers will be able to...
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