social media Archives

Dec 25 2018

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Changes to Social Media Platforms, Winter 2018

By Kathryn Royster | Blog | No Comments

Social media is a crucial tool for marketing both your listings and your personal brand – but it comes with its own set of challenges. Aside from...

Dec 18 2018

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Our Favorite Instagram Marketing to Inspire Your Posts

By Kathryn Royster | Blog | No Comments

Instagram marketing has become a key brand-builder for savvy real estate agents. The platform’s focus on visual content makes it ideal for real estate marketing...

Oct 17 2018

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5 Scary Marketing Mistakes to Avoid

By Kathryn Royster | Blog | No Comments

Are your marketing mistakes driving clients away? Marketing should attract clients, but there are plenty of ways your marketing may alienate buyers and sellers instead....

Jul 12 2018

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Social Media Changes You Need to Know About, Summer 2018

By Kathryn Royster | Blog | No Comments

Social media is a crucial tool for effectively and affordably marketing your listings - but it comes with its own set of challenges. Aside from...

Mar 28 2018

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12 Ideas for Boosting Your Marketing With Live Video

By Kathryn Royster | Blog | No Comments

On January 11, Facebook CEO Mark Zuckerberg dropped a small bomb on business users of the platform: effective immediately, Facebook would strongly prioritize newsfeed posts...

Aug 30 2017

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10 Marketing Truths That Smacked Me in the Face at ICSF

By Kathryn Royster | Blog | No Comments

Earlier this month, HouseLens made our annual pilgrimage to Inman Connect San Francisco. Here's a recap from marketing director Kathryn Royster. (This post originally appeared on...

Mar 23 2017

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5 Tips for Getting Started With Real Estate Video Marketing

By Kathryn Royster | Blog | No Comments

Buzz about real estate video marketing is everywhere. Almost every marketing-oriented session at Inman Connect New York mentioned it. And there’s a good reason for...

Dec 28 2016

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How to Use Guerrilla Marketing in Your Real Estate Business

By Kathryn Royster | Blog | 2 Comments

What is Guerrilla Marketing? Just over 200 years ago, Napoleon’s troops marched into Spain – and a new word was born. Spaniards and Britons began...

Jun 01 2016

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How to Combine Lead-Generation Video With Facebook Ads

By Kathryn Royster | Blog | No Comments

If you've been following our series on Facebook video, you've learned that it's an effective (and easy-to-use) tool for growing your real estate business. Now...

Jun 01 2016

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Lead Generation Is Coming to HouseLens Videos

By Kathryn Royster | News | 2 Comments

It's one of our longest-standing customer requests: lead capture for HouseLens videos. And now it's happening! Beginning this month, HouseLens customers will be able to...

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