"Know your audience": it's the number one rule in marketing and a top rule in business generally. Knowing your audience has a qualitative component. It's...
The real estate industry is quickly coming to agreement: a buyer's market is on the way. In recent months, numerous industry behemoths (including the National...
Are your marketing mistakes driving clients away? Marketing should attract clients, but there are plenty of ways your marketing may alienate buyers and sellers instead....
In real estate, a successful personal brand is key to a successful business. With buyers and sellers relying on your expertise to guide them through one of...
Earlier this month, HouseLens made our annual pilgrimage to Inman Connect San Francisco. Here's a recap from marketing director Kathryn Royster. (This post originally appeared on...
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