Last week, we began a two-part series on how to use home buyer and seller data to win more real estate clients. By harnessing insights...
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"Know your audience": it's the number one rule in marketing and a top rule in business generally. Knowing your audience has a qualitative component. It's...
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This is Part 2 in a two-part series on marketing content ideas. Last week, in Part 1, we outlined a two-part strategy for getting faster,...
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The real estate industry is quickly coming to agreement: a buyer's market is on the way. In recent months, numerous industry behemoths (including the National...
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Are your marketing mistakes driving clients away? Marketing should attract clients, but there are plenty of ways your marketing may alienate buyers and sellers instead....
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In real estate, a successful personal brand is key to a successful business. With buyers and sellers relying on your expertise to guide them through one of...
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Some listings are a piece of cake to market. You know the ones we mean. They're in pristine condition, with modern, tasteful decor that appeals...
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This month, we're sharing posts to help you power up your marketing and your business - or, as we like to say, to help you...
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February is the month of love, so we're dedicating some blog posts to the subject! Last week, we shared suggestions for ways you can love your...
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Earlier this month, HouseLens made our annual pilgrimage to Inman Connect San Francisco. Here's a recap from marketing director Kathryn Royster. (This post originally appeared on...
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